Whether the company is Twentieth Century Fox in Hollywood or Twentieth Century Data in Dallas, time has caught up with these companies and they're a century behind. Should they change their names? Consultant Frank Delano says, "You can't do business in the 21st century with a 20th-century name. You need a name that is really universal with no limitations."

Through the ages, Christians have known and worshiped a Savior who is not bound by time. His name? In Revelation 1:8, Jesus Christ identified Himself by saying, "I am the Alpha and the Omega, the Beginning and the End, . . . who is and who was and who is to come, the Almighty." He called Himself, "the First and the Last" (vv.11,17). And in verse 18, "I am He who lives, and was dead, and behold, I am alive forevermore."

Do clocks and calendars leave you exhausted? Jesus Christ is the Master of time. Has death brought the pain of separation? Jesus Christ is Lord of eternity. Are you facing unwanted changes? Jesus Christ is "the same yesterday, today, and forever" (Hebrews 13:8). Have failures filled you with despair? Jesus Christ is risen, the Victor over death and the grave!

It's true. In every century His name is universal, without limitation. Jesus Christ is the timeless name.  — David C. McCasland